Rachel Ojuromi: from Lagos thrift videos to the Chanel runway

By Aurum Styles™November 9, 2026 1 min read

Rachel Ojuromi, a 22-year-old creative from Lagos, walked in Chanel's Spring/Summer 2027 show in Paris on 6 October 2026, after her street videos of thrifted outfits reached the fashion house. The Guardian told her story in a profile published on 9 November 2026.

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How the Lagos videos started

The Guardian reports that for six months from March 2026, Ojuromi and her team posted a new fashion video every day, filmed in Gbagada, Yaba and other parts of Lagos. Her childhood friend and stylist, Debby Fasingha, built the looks from secondhand clothes and scraps, much of it from Yaba market. Ojuromi grew up around clothes because her mother sold them in local markets. On Instagram she is known as Give Rachel a Shot. Her rule, she told the Guardian, is to "live within the reality of your situation".

The Chanel moment

The turning point was a set of looks based on Chanel's Métiers d'Art 2026 collection, remade with thrifted pieces around Lagos. Métiers d'Art is the collection Chanel shows each year to honour the specialist workshops behind its embroidery and other craft. According to the Guardian, Chanel's casting director, Anita Bitton, cleared the pair to publish their versions. BellaNaija reports that the creative director, Matthieu Blazy, commented "Everything" under the video on Instagram. Ojuromi then walked for Chanel at the Grand Palais, and BellaNaija says she now has agency representation in New York, Paris and London.