Rema fronts Jordan Brand's Space Jam 30th anniversary campaign
Nigerian star Rema is one of four faces of Jordan Brand's campaign for the 30th anniversary of Space Jam, with the sneaker collection starting to roll out on 5 November 2026.
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The campaign
Nike's newsroom says "Greatness Is Never Out of Reach" features Rema alongside basketball player Azzi Fudd, baseball's Aaron Judge and singer Teyana Taylor. It plays on the film's famous stretch moment, when Michael Jordan reaches impossibly far for the winning dunk.
The shoes
Sneaker News lists the Air Jordan 11 "Magic Ball" for women on 11 November at $235 and the Air Jordan 11 "Green Screen" on 14 November at $255, with a main Space Jam 11 due in December. Man of Many also describes varsity jackets, Lola Bunny jerseys and a six-part documentary, Space Jam: Beyond the Jam, on Jordan Brand's YouTube channel.
Why it matters here
Space Jam came out in 1996 and its Jordan 11 is still one of the best-known sneakers of that era. Putting an Afrobeats artist in the anniversary campaign shows how far Nigerian culture now reaches in global sportswear.
Sources: Nike · Sneaker News · Man of Many
