Air Jordan 4 Retro OG Bred returns on Black Friday, 27 November 2026
Jordan Brand is bringing back the Air Jordan 4 Retro OG "Bred" on Black Friday, 27 November 2026, at 10 a.m. ET. Adult pairs cost $230, and Nike says this version is remastered to match the shape, fit and feel of the 1989 original.
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Release details
WWD reports the pair will launch on the SNKRS app and at select Jordan Brand stockists under style code IX8180-001. Sports Illustrated's Kicks On SI lists Nike, Foot Locker, Champs Sports and Hibbett among the places to buy. It comes in full family sizing: big kids at $165, little kids at $105 and toddlers at $90. The colours are the familiar ones: a black upper with Fire Red and Cement Grey details and Nike Air on the heel.
The changes are aimed at purists. According to WWD, the toe box is more slanted and tapered, fixing the rounded toe that later retros were often criticised for, and white edges return around the panels.
Why the Bred matters
The Air Jordan 4 was designed by Tinker Hatfield and arrived in 1989. Michael Jordan wore the black and red pair at that year's All-Star Game, then hit "The Shot" over the Cleveland Cavaliers in it to win a first-round playoff series.
This is the sixth release of the Bred colourway, after the original run and retros in 1999, 2008, 2012 and 2019. A leather "Bred Reimagined" version also came out in 2024.
Sources: WWD · Sports Illustrated
